Mecc Event Planning

An Insider s Guide to Managing Sporting Events Book (Copyright 2002, 232 pages) - only $27.55
The in-depth explanations will help improve the profitability of your event. An Insider s Guide explains in detail how to develop a budget, secure athletes and sponsors, sell tickets, and negotiate a television contract. Author Jerry Solomon draws on his 20 years of experience in sport marketing and event production to provide strategies and tactics that can be used to make your event a success. This practical handbook is a step-by-step guide through the event planning and implementation process starting with the earliest stages of event design and concluding with the post-event follow-up. An Insider s Guide to Managing Sporting Events uses examples from real-life events of all types and sizes to simplify the event planning process. »